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The Popular Education and Community Organizing Collection Annotated Bibliography

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Last Update: 09-Oct-2005 10:27:05 am


Making Sense of the Media: A Handbook of Popular Education Techniques


Eleonora Castaņo Ferreira and João Castaņo Ferreira


Monthly Review Press







Monthly Review Press 122 West 27th Street New York, NY 10001




The idea for this book was born out of the two authors' years of experience in adult education. In teaching in various inner-city programs, the duo realized that one of the biggest obstacles to critical thinking both inside and outside the classroom was media domination. Thus, in 1993, they began to formulate a popular education curriculm that would demistify the influence of the mass media. Although this book may be helpful to any reader, it is especially geared toward group facilitators, with instructions heading each subsection or new activity. There is an abundance of charts, diagrams, and cartoons, as well as listed bullet-points and bolded font for important points. The layout is clear and follows a logical pattern of first explaining popular education, then illuminating ways in which the media influences perceptions of self and needs, and, finally, activities geared towards creating greater awareness of self and experiencial learning. Part 1: Education for Liberation Part 2: What Popular Education Is.and Isn't Part 3: A Curriculum for Making Sense of the Media Part 4: Popular Communication Part 5: Popular Education and Multiculturalism The book includes lists and diagrams of various "marketing methods" and also provides "democratic alternatives." It breaks down and analyses the messages promoted in various famed and treasured "classic" media tales (such as "Dirty Harry" or "Orphan Annie"). It analyzes mulitiple aspects of the media, from magazines to newspapers to TV. It seeks a path to solution through the "Paulo Freire methodology in group settings" highlighted towards the end of the book as a three step process: to see the situation as the participants experience it, to judge the situation, and to act to change the situation.




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